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Why Referrals Need to Be a Big Part of Your Commercial Real Estate Business |
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By Darin Garman
 "Courage is rightly considered the foremost of the virtues, for upon it all others depend"
Whether you are an apartment investor or commercial real estate investor, one thing that can have a positive impact on your business is referrals. What I am talking about is an existing or previous tenant that refers a new tenant to move in or lease a commercial space.
Most investors do not think about this strategy in their business. It is a mistake to overlook this strategy, especially if you are an office or retail real estate investor. One good referral can literally mean thousands of dollars in your pocket.
There used to be a time in my business that to get a referral, I would simply "hope" that I would get one from one of my tenants. I was never proactive about getting or asking for a referral, but just hoping that a referral would be a natural byproduct of good service. So it was kind of a cross your fingers and maybe you will get a referral from a tenant.
Well, after years of |
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